Brand messages are impacted upon by your people, their values and the culture. Brand reputation is also affected by the degree of a team's internal alignment and engagement with the brand, precisely why it is so important to develop culturally-based brand.

Culture presents as a risk to strategy execution and it has a direct cost impact upon productivity, discretionary effort, quality, stress, rework, wasted time and in particular customer service. In a less quantifiable but no smaller way, culture also impacts upon accountability, simplicity, collaboration, reputation, rigour and speed.

Join us for this very special event as our expert panel explores the challenges of implementing brand culture across the business, and discuss how Executives can use cultural drivers to more effectively foster engagement, motivation and ultimately competitive advantage.

Panel of Experts

Jo Woodfield, Director, Brand and Culture Services, Wrays

Asha Stabback, Organisational Development Consultant (Consulting to companies such as Barrick Gold, Citic Pacific, Chevron)

Craig Spencer, Head of HR/Community Engagement, Bankwest

 Business_of_Culture_Flyer.pdf 243.28 Kb