Industry Areas:
- Resources, Mining, Oil and Gas
- Engineering
- Retail
- Professional Services
- Creative Industries
Professional Experience:
With over 23 years' experience in strategic Branding, Marketing and Management consulting, Jo has held several national and international positions, most notably as business and brand consultant in London for OTM Brand where she was actively involved in developing brand strategy, communications and campaigns for clients such as L'Oreal, Garnier, Swatch, Tourism Australia, Radisson Hotels and NCR. Returning to Australia, Jo owned her own branding consultancy business for five years, followed by a role as Director of Projects for a national brand strategy and research firm where she consulted on projects with clients such as Leighton, BHP, FAST, Imdex Ltd, Orontide Group and Adelaide Brighton.
As Group Head of Brand and Culture services at Wrays, Jo rebranded and repositioned the firm, launched an entirely new stable of branding services to the market, and she energetically continues with her love of keynote speaking about brand and culture. Jo is currently Lead Consultant facilitating services to blue chip and crown clients for Wrays.
Professional Affiliations:
- Member of the Australian Human Resources Institute (AHRI).
- Member of Licensing Executives Society of Australia & New Zealand.
Professional_Profile_Jo Woodfield.pdf
