Wrays multi-faceted brand research model takes into account up-to-date, contemporary thinking and research of:

• Brand Equity
• Customer Satisfaction
• Commitment & Loyalty
• Market Segmentation
• Pricing Research
• Stakeholder Research
• Community Opinion Research
• New Product Development
• Market Forecasting
• Advertising Research
• Business to Business Research.

Organisations need to understand and build upon customer loyalty because:

• Highly satisfied customers become loyal customers!
• Even 5% increase in customer loyalty can boost profits between 25% and 85% (Source: Harvard University)
• Costs 5 - 10 times more to acquire a new customer over retaining your existing ones.
• Committed loyal customers are less likely to be price affected or motivated (recognise value in your service offering and pay that price premium).
• Highly satisfied customers are eight times more likely to buy from you again and more likely to recommend your business.

Your cannot afford to lose customers; they represent growth.    Email one of our Wrays Brand Culture team This e-mail address is being protected from spambots. You need JavaScript enabled to view it about any of these valuable Market Research services:

Brand Equity

Wrays brand equity model is based on current brand psychology and decision-making knowledge.  Emotions exhibit a significant influence on decision making; the higher the risk the more influence emotions (brands) play.