|Organisational Research Services|
Powerful employer brands are talent management tools, positioning you to attract, engage and retain quality talent more readily. Typically, internal brand health research is undertaken both internally and externally - collectively this will provide a detailed understanding of how your business is respected as an employer.
In context of internal branding, this reserarch examines the perceptions and opinions of what your organisation stands for from within, whereas evaluation piece externally provides you with opinion of how your company's perceived as a potential employer.
Research techniques can be expanded so the internal employee model aligns with the brand in a consumer context to identify market gaps.