Commercialisation and technology transfer activities can often be littered with a range of IP issues that need to be addressed. Receiving the right advice at the right time when seeking to extract value from IP assets can often be the difference between a successful or forgettable transaction.

Wrays professionals are able to bring their significant experience to bear when companies may be seeking guidance and advice to traverse a variety of unique IP matters during commercialisation endeavours. Such matters may include due diligence activities around a third party entity and its IP assets, assistance with freedom to operate reviews when seeking to enter new markets, and reviewing or implementing IP practices and procedures to underpin a particular commercialisation strategy.

Knowing when to embark on certain activities, who to turn to, and being able to advise what to expect and what the cost will be to a business can also be invaluable when seeking to take a product to market. Such activities may for example include understanding what is involved in having a certain tranche of IP valued, assistance with brokering part of an IP portfolio, or managing IP and technology disclosure aspects as part of collaborative product development activities. Having established a significant network of contacts and assisted a range of organisations with their commercialisation endeavours, Wrays can work with management teams to map out and work through a variety of IP issues along the road to successful IP or product commercialisation.