Wrays professionals work closely with company Boards, management teams and key business individuals to improve management and leverage of IP within complex businesses. This is achieved primarily implementing processes and procedures for more effective identification, assessment, capture and exploitation of their valuable IP assets. 

Wrays also assists organisations to develop an infrastructure and IP culture based on strategic IP management tailored to suit your specific requirements and commercial objectives.

The MSS services are distinct in that they are not limited to the provision of a fixed solution,  or set of services.  Wrays professionals appreciate that no two clients have the same IP management requirements. When we deliver customised, effective solutions it's necessary to first understand how your business is currently managing its IP and where that sits in respect to the company's overall business model or strategy.   Wrays aims to partner you and together identify improvement opportunities and arrive at the best possible solution for your business.

We work with your organisation to provide advice and assistance in a range of areas including:

• Implementing intellectual capital (IC) governance frameworks;
• IP strategy and policy development aligned to your business strategies;
• In-house portfolio management for your valuable IP assets;
• Trade mark and external brand management issues;
• IP commercialisation matters;
• Conducting detailed IP audits or preliminary IP health checks;
• Staff training, sensitisation and awareness raising in regard to IP; and
• Preparation of IP management reports for prospectuses and the like.

Wrays flexible approach to service delivery means that we can assume various prescriptive IP management roles, from taking full responsibility of your IP management issues (i.e. where you have limited or no in-house IP management expertise, or even the desire to have such expertise), to more of a mentor/support role (i.e. where perhaps you have some in-house IP management expertise and might only require external support on project-by-project basis).  Wrays MSS will then provide ad-hoc consultancy services which complement your specific projects and help you solve particular problems.