Competing in a saturated market – app innovation at its finest – Contact Light

Mike Boyd, CEO of Contact Light

Contact Light is driven by innovative thinking – providing new ideas for transport, advertising and security. This tech start up is geared towards building better experiences for commuters and students through the first two of its apps – Embark and Edeo.

In this discussion, Wrays CEO Frank Hurley is joined by Mike Boyd, CEO of Contact Light where we are taken through their journey of innovation and how their products differentiate against similar applications in saturated markets.

Embark is a ‘global transit companion’- which just launched – is all about making public transport simple for the commuter, wherever they are. It makes getting around easy and fun – the app can even tell you the cost, calorie burn and CO2 emissions for every route. Commuters can also access a tailored list of the web’s most popular content and save them for later reading.

With plans to take their products overseas and the development of other innovative apps, we’re looking forward to watching their growth over the next 12 months.

 

Wrays Pioneer