Peace of mind knowing your IP is identified and protected

• Significant experience in the protection and prosecution of your IP rights across a broad range of industries and technologies;
• Skilled in identifying innovation best protected by patents, trademarks, registered designs and other forms of IP.

Create wealth through your IP

• Developing, and exploiting intellectual property (from IP strategy to patent valuation, licensing and litigation);
• Managing, enforcing, and extracting value from your IP portfolio;
• Managing legal risk associated with infringing IP rights owned by competitors and monitoring the patenting activity of competitors; and
• Developing proactive strategies that position your company competitively, relative to competitors.

Building brands your clients commit to and your team want to work for

• Building robust, value-driven brands;
• Developing high performance cultures of engaged and motivated staff, who are dedicated to your brand;
• External and internal research provides important detailed understanding of how the brand is perceived; and
• Inspiring key stakeholder groups (including clients) to use and recommend your brand to others.

Assessing risk and performance of your IP investment

• Partnering R&D departments and business unit managers to define, create and execute IP strategies aligned to business strategy;
• Developing KPIs to assess risk and performance of your IP investments;
• Assisting with commercialisation of technology; and
• Applying industry knowledge to identify and protect new technologies in current and potential markets.

Protection of assets and wealth

• Litigation and arbitration support with significant depth in contentious matters, including those in the Federal and Supreme Courts;
• Internationally-recognised expertise in patent litigation;
• Advice relating to licensing and assignment, IP ownership, trade secrets and confidential information, privacy, e-commerce, IT transactions, IP due diligence and anti-counterfeiting; and
• Practical and professional advice in contracts and commercial law, including supply, procurement, IP licensing and assignment, service, distribution and consulting agreements.

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