Defining your IP strategy to achieve optimal brand protection

Grab your lunch and listen to Wrays’ specialist, Adrian Huber, on this Australian Made Campaign Webinar designed to equip you with the knowledge to harness and protect your brand.

On this half hour segment, Adrian will demystify the topic of intellectual property, putting it into a business context and sharing tips and best practices to help you protect your brand, marketing materials and even product packaging.

Adrian regularly advises businesses of all sizes on how to proactively leverage the value of their intellectual property by defining their IP strategy and assisting with the implementation of programs, policies and procedures to turn strategy into action.

Topics include:

  • IP strategy – what is an IP strategy, and why should I have one?
  • Trademarks 101 including how to choose a strong brand
  • Copyright 101 including how to make sure you own the work product created by graphic designers and other consultants
  • Issues associated with stock images, clipart and fonts

To register for this free event, click here!
Thursday 20 June
12.00pm to 12.30pm (AEST)
Via webinar

Wrays Events, Insights