David King
Commercial & Technology, Dispute Resolution
Agribusiness, Consumer Goods
Principal
Melbourne
 

I have practised in the field of intellectual property law for over 30 years, specialising in commercialisation of IP, consumer protection, advertising and marketing, sports law and intellectual property litigation.

In that time I’ve been involved in many significant commercial transactions involving the licensing and transfer of patents and technology as well as matters involving investment of capital in the development of technology and the commercialisation of the end result. I also had significant IP litigation experience and have acted for a number of large Australian companies in matters relating to trade marks copyright and patent infringement and breaches of the Competition and Consumer Act.

My practice initially involved me working for large corporations in Australia and overseas and in industries as diverse as dairy foods, beer, wine, motor vehicles and clothing. More recently, I have concentrated on SME’s and start ups, using the experience of working with large companies to help smaller ones. This experience has enabled me to provide strategic guidance as well as legal advice particularly in areas such as commercialisation of IP and IP ownership.

As much as possible, I try to make my advice pragmatic without too much recourse to legal niceties. Clients value advice that is short and to the point and exhibits an understanding of the client’s business and the impact any advice will have on that business. We should not be ‘hired guns’ but advisors who know the industry in which clients compete and the long term aims of our clients in those industries.

Working with Wrays involves working with talented people for talented people quite often at the cutting edge of particular technologies. Clients value our ability to call on a broad range of experience and expertise, and to form teams that work together to provide the advice and solutions clients are seeking.