Michael Ellis, Head of Culture at Vinomofo
Listen to Michael Ellis, Head of Culture at Vinomofo share his insights on building an innovation culture at one of Australia’s fastest growing companies. In 2011, Andre Eikmeier and brother-in-law Justin Dry launched Vinomofo – the online wine site – with the goal to connect a passionate wine-loving community with the best wine in the world.
Vinomofo was featured in the Top 25 Great Places to Work 2016 list and awarded Most Successful Staff Engagement at BRW Mid-Market Business Awards. An ex-family business owner, expedition leader, teacher, wine writer and educator, and personal development coach, Michael is committed to helping companies bring out the best in people and generating outstanding customer experiences.
In this interview, Michael reveals Vinomofo’s approach to people, culture and innovation contributing to the company’s ongoing success.
He also shares his advice to others trying to build their own culture and acknowledges that identifying, attracting and retaining the right talent is key to supporting successful innovation.