With both private practice and in-house experience, I am able to provide practical guidance and commercial advice in a number of different roles relating to the management and protection of intellectual property.
With over 30 years’ experience in the IP space, I assist clients with the management of, and strategic considerations around, commercialising and extracting value from their valuable IP assets. This often involves specific projects and activities associated with developing IP strategies and frameworks that dovetail with broader business strategies. I also focus on developing and implementing practices and procedures that underpin these strategies and have on many occasions stepped into the role of in-house IP Manager where required. I help bolster and maintain awareness of IP throughout businesses I work with, and enjoy providing commercial advice and guidance in respect of business endeavours that centre around the latent value in IP portfolios and technology transfer endeavours more generally.
I work with a wide range of clients across many different industries – from start-ups and SMEs, through to large, established companies who are leaders in their field. My background and passion is engineering, however, I have delivered IP management and strategy solutions to clients across a diverse spectrum of industries including industrial, manufacturing, resources, life sciences, waste management, commerce, agriculture and food technology industries.
When working with clients, my aim is to assist them to understand and leverage the value in their IP assets and minimise certain risks they will invariably confront in the IP space. I help develop my clients’ knowledge of key IP management principles and get them thinking about and addressing different IP issues proactively within their business rather than reactively, the latter which invariably puts a business on the back foot when such IP issues arise. By being proactive, my clients are much better placed to deal with issues that may arise relating to IP identification, capture, protection, management and enforcement and the relative impact these issues may have on their business.
I particularly enjoy the collaborative approach that exists within our firm and the strong focus on the commerciality of advice we provide to our clients. Having worked on ‘the other side of the fence’ and been responsible for engaging the services of various IP services firms, the latter is very important to me and is something that, in my opinion, sets Wrays aside from many other service providers.
Our depth of talent and range of service offerings also enables us to bring to bear a significant body of experience and knowledge in different situations which can provide far better outcomes for our clients when seeking to address unique and often tricky IP issues. We also have a vast global network of IP service providers and experts that we can tap in to or refer clients to when specific circumstances require or to help progress business activities to the next key stage.
Experience and Qualifications
- IP Management & Strategy Consultant
- Registered Australian Patent and Trade Marks Attorney
- Bachelor Engineering (University of Western Australia)
- General Mechanical & Electrical
- Industrial & Manufacturing
- Chemical Engineering, Metallurgy & Process Technology
- Resources, Mining, Oil & Gas
- Sustainable Energy Technology
- Life Sciences
- Institute of Patent and Trade Mark Attorneys of Australia (Fellow)
- Licensing Executives Society of Australia & New Zealand (Past President)
- The Intellectual Property Society of Australia & New Zealand Inc (Member)