Jennifer McEwan
Trade Marks
Agribusiness, Branding, Consumer Goods, Food and Beverage, Life Sciences & Pharmaceuticals, Medical Technology, Universities and Research Organisations

As a specialist in trade mark law and consumer protection, I provide my clients with advice regarding all facets of trade marks including strategic advice, trade mark registration, due diligence work, infringements and disputes.

In 2017 I joined the team at Wrays from a specialist IP firm I co-established. Having began my working life as a research scientist at Murdoch University, Western Australia I subsequently entered the patent attorney profession in 1987 practising in the registration of patents, designs and trade marks in Australia and overseas. After completing a Bachelor of Laws in 1994, I gained extensive commercial and litigious intellectual property experience working as a lawyer in some of Australia’s largest law firms.

Over the years, I have advised numerous Australian and overseas entities from a broad range of industries including engineering, chemical, food and beverage, publishing, dairy, pharmaceutical, telecommunications, cosmetics, education and agriculture. Working with growing businesses and private companies is particularly satisfying in my practice. I have also acted before the Federal Court of Australia in patent and trade mark proceedings and in actions involving a breach of sections 52 or 53 of the Trade Practices Act (now sections 18 and 29 of the Australian Consumer Law), and the Supreme Court of Victoria in relation to claims for misuse of confidential information, copyright infringement and breaches of patent and trade mark licenses.

As the most visual and, arguably, the most commercially important and powerful of all intellectual property rights, I thoroughly enjoy working with trade marks, and the creative outlet this provides. We live in a world surrounded by brands and their messages, and so I take great pleasure in protecting these valuable assets for my clients.

I am a Vice President of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA) and the Convenor of IPTA’s Trade Mark Committee and Design Committee.


  • AU Patent & Trade Marks Attorney
  • NZ Patent Attorney

Industry Areas

  • Engineering
  • Chemical
  • Food and beverage
  • Publishing
  • Dairy
  • Pharmaceutical
  • Telecommunications
  • Cosmetics
  • Education

Educational Background

  • Bachelor of Science (Honours)
  • Bachelor of Laws

Professional Affiliations

  • Vice President of the Institute of Patent and Trade Mark Attorneys of Australia
  • Member of the Asian Patent Attorneys Association
  • Member of the Law Institute of Victoria
  • Member of the International Trade Mark Association


  • Practice Head – The Legal 500 (2024)
  • Recommended Individual for Prosecution and Strategy (Silver) – World Trade Mark Review 1000 (2022, 2023)
  • Trade Mark Star – IP Stars (2023)