Jennifer McEwan
Brand Protection & Trade Marks, Trade Marks
Principal
Melbourne
 

Jennifer McEwan specialises in trade mark law and consumer protection. She provides her clients with advice regarding all facets of trade marks including strategic advice, trade mark registration, due diligence work, infringements and disputes.

Jennifer recently joined Wrays from a specialist IP  firm she co-established in 2004. Jennifer began her working life as a research scientist at Murdoch University, Western Australia and subsequently entered the patent attorney profession in 1987 practising in the registration of patents, designs and trade marks in Australia and overseas. After completing her Bachelor of Laws in 1994, Jennifer gained extensive commercial and litigious intellectual property experience working as a lawyer in some of Australia’s largest law firms.

Over the years, Jennifer has advised numerous Australian and overseas entities from a broad range of industries including engineering, chemical, food and beverage, publishing, dairy, pharmaceutical, telecommunications, cosmetics, education and agriculture. Jennifer particularly enjoys working with growing businesses and private companies. Jennifer has acted before the Federal Court of Australia in patent and trade mark proceedings and in actions involving a breach of sections 52 or 53 of the Trade Practices Act (now sections 18 and 29 of the Australian Consumer Law). She has also acted before the Supreme Court of Victoria in relation to claims for misuse of confidential information, copyright infringement and breaches of patent and trade mark licenses.

Jennifer enjoys trade marks as it is the most visual and, arguably, the most commercially important and powerful of all intellectual property rights – as we all live in a world surrounded by brands and their messages. Jennifer is a Councillor of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA) and is the Convenor of IPTA’s Trade Mark Committee and Design Committee.