Joanne Li
Trade Marks
Branding, Consumer Goods, Food and Beverage, Information Technology, Life Sciences & Pharmaceuticals, Medical Devices
Trade Marks Attorney

As a trademark attorney, I find fulfilment in earning the trust of clients, assisting them in overcoming trademark challenges, and witnessing the growth of their brands.

My career in trade mark commenced in 2015 and I was registered as trade mark attorney in 2017. As a trade mark attorney, I specialise in guiding clients through the labyrinth of trade mark registration, prosecution, oppositions, and crafting comprehensive brand protection strategies that stand the test of global market challenges.

Before joining Wrays, I honed my skills from previous work experience in the IP administrative roles and trade mark attorney roles at two Australian attorney firms and assisted clients from a broad spectrum of industries, including FMCG, information technology, education, medical devices, pharmaceuticals, cosmetics and beauty, food and beverage etc.


  • Trade Marks Attorney

Educational Background

  • Diploma in Law, Legal Profession Admission Board (in progress)
  • Graduate Certificate in Trade Mark Law and Practice, University of Technology Sydney
  • Master of Business (Advanced), The University of Queensland

Professional Affiliations

  • Intellectual Property Society of Australia and New Zealand (Member)