Employer branding – new buzz word or a critical element of your business strategy?

Wrays recently hosted a Masterclass workshop for senior HR and Communications professionals facilitated by global authority and thought-leader Brett Minchington, Chairman and CEO of Employer Brand International. An Employer brand is the image and associations within the minds of your current employees and key stakeholders. Branding is how you attract, engage and leverage your talent initiatives to further enhance the employee …

Wrays Industry Insights

Eli Lilly successfully defends Zyprexa compound patent in Australia

On 15 March 2013, the Australian Federal Court upheld Eli Lilly’s patent for the active compound in their highly successful product ZYPREXA®. Lilly successfully defended the validity of the patent against a wide-ranging attack by the well-known generic pharmaceutical manufacturer Apotex. Wrays is pleased to have been able to work together with Ashurst Australia in achieving this outcome for Eli …

Wrays Industry Insights

Advertisers feel heat

Publication Date: 18 February 2013 Page Number: 3 Publication: The West Australian, West Business Headline: Advertisers feel heat – on and off line Edition: METRO In a dispute between Google and the Australian Competition and Consumer Commission (ACCC), the High Court of Australia just handed down a ruling that is good news for online advertising platforms, such as Facebook and …

Wrays Industry Insights

Changes to Australia’s IP laws – Raising the Bar

Australia is currently going through a major reform of its intellectual property system. The Intellectual Property Laws Amendment (Raising the Bar) Act passed into law on 15 April 2012 and the majority of provisions in the Act come into effect on 15 April 2013. Attached is a summary of important legislative changes to help you understand and prepare for these …

Wrays Industry Insights

‘Raising the Bar’: Australian Intellectual Property Reforms

Author: Dr David McCarthy, Patent and Trade Marks Attorney In an effort to strengthen and improve Australia’s Intellectual Property system to support innovation by encouraging investment in research and technology in Australia, the Intellectual Property Laws Amendment Bill 2012 (“Raising the Bar Bill”) was introduced to Parliament in June 2011.

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