Canned soup: an uncanny result?

Campbell Soup Company ran into some difficulties getting its trade mark application for UNCANNED over the line in connection with information services about food. The mark is used to support a consumer information campaign about trends and issues in modern food production (e.g. GMO, food tech, etc). The Australian trade mark office initially knocked back the application, saying the mark …

Wrays Industry Insights, Insights

Startup to Scale Up Toolkit Workshop – Event Summary

This week Wrays  and our industry friends, Nifty Grants, Standard Ledger and LaunchLink hosted an intimate event – Startup to Scaleup Toolkit Workshop. We brought together expertise on protecting IP, startup valuations, managing media relations and accessing R&D Tax Incentives. Attendees engaged in four sessions provided by the following subject matter experts: Accounting Remco from Standard Ledger ran through a valuations …

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Gin for the win! Apothecary Gin vs Apothic (for wine) would you be confused?

An alcohol-fuelled trade mark battle came before the Australian Trade Marks Office last month. E&J Gallo winery opposed gin distiller Kristy Booth’s application for APOTHECARY GIN covering spirits in class 33. The large winery cited many reasons for its opposition, the primary reason being that Ms Booth’s mark was confusingly similar to its own wine brand, APOTHIC. The winery relied …

Wrays Industry Insights, Insights

Defining your IP strategy to achieve optimal brand protection

Grab your lunch and listen to Wrays’ specialist, Adrian Huber, on this Australian Made Campaign Webinar designed to equip you with the knowledge to harness and protect your brand. On this half hour segment, Adrian will demystify the topic of intellectual property, putting it into a business context and sharing tips and best practices to help you protect your brand, …

Wrays Events, Insights

Supporting a thriving MedTech Industry in Western Australia

Australia’s MedTech industry is in a time of high growth, transforming global health outcomes, and has the potential to be one of Australia’s largest innovative sectors. However, Western Australia still faces key challenges in terms of growth opportunities when compared to the rest of Australia. Western Australia has a strong heritage of successful medical training and research discoveries, well-established medical …

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Curtin Ignition Program 2019 – scholarship applications open now!

Collaboration and augmentation are the foundational principles of innovation – Vaclav Smil We understand the importance of collaboration and the need for guidance in the early stages of commercialisation. That is why we are proud supporters of the Curtin Ignition program – an intensive training program for aspiring entrepreneurs and innovators to trial and prepare high growth business ideas for …

Wrays Industry Insights, Insights, News

Wrays supporting Women in Tech in WA

Priding ourselves on supporting great innovators of present and future, we are excited to announce our partnership with WiTWA – Women in Tech WA. WiTWA is a Perth-based, not for profit organization, providing a framework for women in tech to extend their networks and expand their knowledge on a broad range of professional topics. The organisation encourages young people through …

Wrays Insights, News

LESANZ – Foodivation

As a big supporter of Licensing Executives Society of Australia and New Zealand (LESANZ Inc), we are excited for their upcoming event – Foodivation. Learn how a range of food businesses craft a space for themselves, their products and their brands within the market, and hear from WA’s Small Business Commissioner on the services provided to support the State’s small …

Wrays Events, Insights

Industry 4.0 Revolution: new trends in smart manufacturing

Industry 4.0 is revolutionising our factory floors and enabling new personalised ways of manufacturing. We invite you to explore disruptive trends in the manufacturing industry powered by technology such as the Internet of Things (IoT), Artificial Intelligence (AI) and Augmented Reality. Sheda went to Hannover Messe in Germany, the world’s biggest manufacturing industry fair, to uncover the state of the …

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IoT: the ultimate solution?

Australia’s burgeoning agtech ecosystem barely existed three years ago. Yet, it’s the dawn of a new era for the country’s agricultural sector with technologies such as machine learning, Internet of Things (IoT) and robotics improving crop output, yield predictions, disease control, and farm management. The newest edition of The Gatherer examines some of the big changes happening in food production …

Wrays Industry Insights, Insights